Market research
Jobs to be done
Horizon scanning
User research
Customer profiles
Future trends
Ethnography
Journey mapping
Competitive landscape
Research analysis
Insights report
Capability mapping
Value proposition canvas
Co-creation workshops
Market-product fit hypothesis
AI-assisted generation
Concept illustration
Low fidelity prototyping
Value proposition testing
Live tests in the market
Lean startup tests
Desireability testing
Market sizing
Strategic vision
North Star scenarios
Future journey mapping
Service blueprint
Priorisation workshops
Roadmap
Product Backlog
MVP Definition
Design brief
KPI Dashboard
Continuous discovery & interation
Team coaching
(NDA protected, may be discussed in private)
Research & Insights, Strategy, Value proposition development, Future CX Vision (with Fantasy)
Horizon scanning, Workshops, Future scenarios development (with Fantasy)
Research & Insights, Value proposition development, qualitative and quantitative testing, North star vision, Service blueprint (with Fantasy)
Research & Insights, Value proposition development, Service blueprint (with Fantasy)
Research, Value proposition development, workshops, Future product vision (own client)
Research & Insights, Value Proposition development, Future Service Vision, Design briefing and Backlog (with Publicis.Sapient)
Research & Insights, Value proposition development, North Star vision, Design briefing (with Fantasy)
Desk research, Workshops, Value proposition development, Future Scenarios (with Publicis.Sapient)
Research & Insights, Value proposition development, North star vision (with Publicis.Sapient)
Running experiments in the wild to learn what works
Specten is an insights-driven CX & product strategy
consultancy founded by Pedro Fernandes in 2023. Based in
Paris, it operates remotely with clients all over the
World.
Pedro has over 20 years experience working with clients
to launch innovative digital products and services. He
has a very wide range of skills, and a strong focus on
understanding what moves people, both their conscious
and latent needs, so he can help you imagine desirable
new products or services your clients will want and
prefer.
He has a customer-centric approach to Innovation, a deep
curiosity and a love for trying new things with people.
Over the years he gained a deep understanding of the
realities and potential pitfalls around launching new
ventures, brands, products or services.
Having worked both in-house and at agencies such as
TBWA, Publicis.Sapient or Fantasy he learned how a wide
range of industries and companies operate from the
inside, the myriad problems they face when launching new
ventures, and how to deploy the right set of strategic
tools to succeed.
Today Specten operates as a one-person consultancy who
may source the right partners to suit a particular
situation (tech, design, research, ...).
The future is brimming with potential, get in touch.
