Rolex RSS TV

Interaction design of an application for generating animated video sequences from RSS feeds (2009)

      Screencast of interactive prototype


The problem: Matchbox had a static prototype of an application for generating video motion graphics from RSS feeds, intended to be displayed on Rolex HQ and shop plasma screens. It was an unfinished concept and required definition.

Design Process

1. Measure strengths and weaknesses of existing solution
2. Propose improvements to existing model
3. Refine and prototype until a good solution is reached.

Existing solution


Timeline model version

Widget sequence version


A fully functional prototype was built to illustrate the application in action, and used to pitch the concept to Rolex and other retailers. Please check the screencast at the top of the page.